Easy Read ads, better reach
Disability Insights
Easy Read ads, better reach

Many job adverts are written for insiders. Long sentences, vague requirements, and dense language create barriers for neurodivergent candidates and people with cognitive impairments.

Easy Read versions address this directly. They strip roles back to essentials, explain tasks clearly, and reduce unnecessary complexity. This does not dilute the role. It improves understanding.

Disability Jobsite supports Easy Read formats alongside standard adverts. This expands reach without replacing existing content. Candidates choose the format that works for them.

The impact is measurable. Easy Read ads typically increase engagement from candidates who would otherwise disengage early. Recruiters see higher completion rates and more relevant applications.

There is also a brand benefit. Easy Read signals respect and clarity. Candidates recognise when an employer has taken time to communicate properly. That trust carries into the selection process.

From an ROI standpoint, Easy Read reduces rework. Fewer clarification emails. Fewer unsuitable applications caused by a misunderstanding. Better alignment between the role and the candidate's expectations.

Easy Read is not a special adjustment. It is a communication improvement that benefits everyone, while removing a known barrier for disabled candidates.

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