Content Manager

Guinness World Records

Employer of the week
  • Location:
    London
  • Salary:
    £28,000

Job Description

Reporting to: Head of Marketing, Publishing

JOB PURPOSE:
The Content Manager’s primary role is to support and deliver the UK and International publishing plan via Guinness World Records’ digital channels.

PRINCIPAL ACCOUNTABILITIES:

About the candidate
Passionate and knowledgeable about social media and digital marketing
Proven online content creation experience
Working knowledge of content management systems and web analytics platforms
Experience of the entertainment, media, or publishing market would be beneficial
Search Engine Optimization (SEO) knowledge
Basic HTML skills desirable
Experience using Photoshop and /or video edits for social desirable

About the role
Plan and deliver owned media activity for the yearly publishing and brand campaigns in the UK and International 
Manage the book areas of the main Guinness World Records and kids’ websites
Amplify earned media activations across owned channels and produce online assets with the UK PR team
Support the Head of Marketing and Marketing Manager in the management of external digital agencies and other paid activity
Produce and recommend added digital content for each year’s edition of the book in association with the editorial team
Support international licensees with digital plans and the localisation of assets
Work closely in conjunction with the Digital Content team to brief, write and produce content that maximises publishing and brand campaigns across social channels and websites
Review the performance of publishing and brand campaigns across the website, Amazon and social channels and compile analytics and recommendations for both future digital campaigns and future book content
Monitor competitor and aspirational brand activity across social media channels and online channels

KEY PERSONAL COMPETENCIES 

Excellent written and verbal communications skills
Fluency in English essential; knowledge of another European language would be a bonus
Ability to communicate with global offices and multi-cultural teams 
Understand and uphold Guinness World Records’ purpose, vision, mission and values

Guinness World Records is committed to creating a diverse environment and is proud to be an equal opportunity employer.  We want you to feel involved, feel part of the team and to have amazing opportunities when working for us . Everyone is accepted for who they are, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation or socioeconomic background.

REASONABLE ADJUSTMENT:
If you have a disability we will try our best to make reasonable adjustments to remove any barriers to this post in the application / interview process due to a disability.