Programmatic Analyst

dmg media

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Job Description

The Programmatic Analyst is an integral member of the team developing the global programmatic offering across Mail Metro Media. This is a unique opportunity to work in a fast-paced entrepreneurial environment, with wide exposure to the programmatic sell-side eco-system.

The Programmatic Analyst will work with the commercial team to maximize programmatic ad revenue across display, mobile and video. They will develop a strong understanding of all commercial products and work closely with the integration & data team to ensure best-in-class performance. They will possess a strong command of the digital ad ecosystem, including ad technology, programmatic buying, operational oversight, sales product configuration, campaign analysis and troubleshooting.


Specific Responsibilities


Closely monitor commercial data and identity any significant fluctuations to key metrics (ad requests, fill, eCPM, VTR, CTR, PV’s).
Evaluate the configuration and performance of the different partners within the programmatic ad stack.
Generate, in-depth analytics and reporting to identify meaningful business trends that inform the business’s monetization practices across all products (App/Display/Video/Amp/FBIA).
Launch new products/solutions with the support of the wider team. Create test plans to accurately measure KPI’s and control for extraneous variables.
Liaise with external platform contacts to ensure we’re utilising their technology effectivity and exploring new opportunities.
Offer innovative recommendations to programmatic partners, campaign optimisation and sales teams to boost performance and upsell opportunities.
Audit commercial data to ensure consistency and accuracy. Identify and resolve discrepancies in a timely fashion.
Troubleshoot live site issue relating to programmatic partners or products.
Maintain an in-depth knowledge of the programmatic eco-system, keeping up to date with new ad tech functionality and understanding the potential opportunities presented by specific tech developments.

Desired Experience and Skills


At least 2 years Digital media experience.
Experience in using programmatic platforms (Ad servers, DSP’s, SSP’s, DMP’s, & other intermediaries used for programmatic trading).
Familiarity with Internet protocols, HTML, HTML5, JavaScript, CSS.
Proven analytical and quantitative skills with a creative problem-solving mindset.
High proficiency in Excel/pivot tables with the ability to analyze, summarize and manipulate large volumes of data.
Experience with SQL and data visualization.
High attention to detail with the ability to organize concepts and data into top line information suitable for C-level presentations.
Ability to prioritize between conflicting needs and changing priorities, advocate courses of action, pursue consistently to completion and communicate results.
Ability to deconstruct a tool/task, understand the individual moving parts and decide which of these are optimal or could use improvement.
Mature, innovative and creative, with a strong track record collaborating in a team environment.
B.S. in quantitative or technical field, e.g., math, engineering, statistics, finance, computer science.
Experience with Python/API’s is a plus.
Management reserves the right to modify, add, or remove duties and to assign other duties as necessary.

What we can offer...

In return for their energy and ideas we ensure our people are well rewarded. Our benefits package increases the longer you’ve been with us. Here’s what to expect:


25 days’ holiday (increasing by 1 per year up to a total of 30)
Upon joining you will be automatically enrolled onto the PensionSaver (Auto) Plan at the minimum level of 5% employee contribution, 3% Company contribution.
Life cover under the PensionSaver Plan of up to 3x your basic salary.
DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
Subsidised canteen
Onsite gym (Northcliffe House only)
Onsite nurse and GP clinics (Northcliffe House only)
Our Employee Assistance Programme (EAP)
Discounted dining cards

Plus many other benefits….


 Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.


We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.

If you have a disability we will try our best to make reasonable adjustments to remove any barriers to this post in the application / interview process due to a disability.