Marketing Manager

DSTL

  • Location:
    Salisbury
  • Salary:
    £39,716 - £50,000

Job Description

Summary

We are reviewing our brand here at Dstl and setting out a bold new vision for Communications for the Government agency that leads the science inside UK national security. 

A key part of that strategy will be our engagement with partners, ensuring we have the right mechanisms in place to engage and that our messages and calls to action are clear. 

As our brand ambassador you will lead on devising, planning and delivering the campaigning heartbeat of our outreach to our key partner, customer and supplier communities as well as scripting the next chapters in our exciting brand story.
As a relationship marketing specialist, you will seek out high value contacts and collate the key insight and intelligence to drive and deliver our marketing plan, which you will then craft, own and deliver through imaginative and innovative campaigns and customer-centric activity that adds real value and reach to our collaborative relationships. 

Working across everything from sector trade shows to key partner visits, you will develop compelling campaigns and activity that not only supports, but truly develops our brand identity as the key agency for Science in the Defence and Security of the UK. 

You will find the ways to celebrate, share and evolve Dstl’s core values of innovation, collaboration and impact, carefully positioning Dstl with all key external audiences in relation to our outstanding offer as a true national asset. 

This is an active role in which you will be a key presence at important events and will lead as an active partner in developing exciting event programmes and plans as well as role modelling great marketing and best marketing practice for the wider organisation.

Job description

In this role you will be:
•Owning and developing the Dstl brand identity. You’ll be ensuring that Dstl is promoted and positioned to maximise the awareness of our brand with Dstl’s key audiences and partners.
•Managing and coordinating event planning for the organisation. You’ll help to develop a corporate events' calendar. This will help in Identifying appropriate events to attend at a corporate level that will promote the work of Dstl to specific audiences. These include the MOD and Government customers, commercial and academic partners, our network of 1,500 suppliers, media and public audiences to raise our profile as the national asset.
•Developing appropriate marketing plans. Aligning these plans to business objectives to promote Dstl’s work and collaboration to its various audiences and partners, using appropriate tools, audience insight, measurement and evaluation. Taking a campaign approach for interactions with key target audiences.
•Collaborating with our in-house Creative team. You will be providing a vision to support the development of compelling new marketing collateral. This will be both print and digital, and in line with agreed marketing/communications activity and branding guidelines.
•Developing and communicating a compelling brand story. Working with the wider Communications and Strategic Engagement teams to promote the narrative to Dstl’s various audiences.
•Working closely with our Strategic Engagement team. You’ll be supporting the alignment of engagement activity and consistency of messaging for all external facing communications. You’ll also be collecting key customer and partner sentiment and insight to drive future activity and changes.
•Linking in with the wider MOD and defence communications community. In particular the Defence Directorate Communications team to drive alignment, commonality and opportunity across the wider defence and government communications campaigns and marketing arena.

Responsibilities

We are looking for someone who has:
• Knowledge and experience of crafting and implementing sparkling, innovative and outstanding marketing plans to meet business needs and objectives.
• Experience of leading, developing and implementing a range of appropriate marketing activities across various channels and for difference audience groups.
• Experience of driving marketing targeted at, and collaborating closely with, key audience groups.
• Brand development and narrative experience – experience and expertise in developing organisational storylines and storytelling.
• Expertise in collaborating with design agencies or in house creative teams to develop targeted marketing and communications collateral (print and digital) within corporate branding guidelines.
• Successful experience of planning, organising and handling large events, conferences and exhibitions.
• Expertise in providing direction for photography and video to reach difference audiences.
• Experience in collaborative working across diverse teams and across complex organisational boundaries to ensure consistency of external facing communications, marketing activity and messaging.

Qualifications
CIM accredited marketing qualification

Behaviours
We'll assess you against these behaviours during the selection process:
Communicating and Influencing
Seeing the Big Picture
Managing a Quality Service
Working Together

Benefits

Benefits
We'll provide a great range of benefits including;
• Flexible working
• Maternity, adoption or shared parental leave of up to 26 weeks full pay followed by 13 weeks statutory pay and a further 13 weeks unpaid, and paternity leave of 2 weeks full pay
• Chartership and accreditation support
• Pension
• Generous annual leave
• A competitive salary
• Excellent learning and development
• Onsite gyms and restaurants
• Staff discounts for high street and online shopping, restaurants and days out. 

Our Diversity Networks 

Dstl recognises the importance of diversity and inclusion as people from diverse backgrounds bring fresh ideas. We are committed to building an inclusive working environment in which each employee fulfils their potential and maximises their contribution. We have a number of support networks to ensure all employees feel supported at work. 

These include the following; 

- Sexual Orientation and Gender Network
- Faith and Culture Network
- Parents and Carer Support Network
- Alternative Working Network
- Gender Equality Network
- New Starters Network
- Enabled Network 

For further information about Dstl please check out our LinkedIn page 

Things you need to know

Security
Successful candidates must pass a disclosure and barring security check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check.

Selection process details
This vacancy is using Success Profiles, and will assess your Behaviours and Experience.

We will be looking to sift all applications shortly after the closing date. With the current nationwide restrictions on travel and public gatherings video interviewing will be available for a behaviour and technical interviews. Further details will be sent to you should you be successful at sift. 

PLEASE NOTE: Due to our status as a “Reserve Post” organisation, Dstl vacancies are open to candidates who only hold UK nationality. 

If you hold Dual Nationality, i.e. have the right to abode, have citizenship or hold a passport/national identity card for another country outside the UK – you will not be eligible for this role. 

Important Information
The security of our work means that only UK nationals who have also resided in the UK for the last 5 years (10 years for certain roles) can be considered. Some roles will require Developed Vetting (DV). Unfortunately dual nationals cannot be considered. 

Equal Opportunities
At Dstl we are committed to inclusivity and diversity within our workforce. During the application process we collect information to help us monitor this. It helps us better-understand our incoming workforce, as well as highlighting areas of improvement. 

The information we request will not be used to make a decision about your application - no applicant or employee will ever be seen as more or less favourable based on disability, gender, martial or civil partnership status, age, ethnicity, sexual orientation or religion/belief.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

Open to UK nationals only.
This job is not open to candidates who hold a dual nationality.

Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information
Contact point for applicants
Job contact :
Name :
 
Paul Breakwell
Email :
 
pbreakwell@dstl.gov.uk
 
Recruitment team :
Email :
 
dstlrecruitment@dstl.gov.uk
Further information
Should you wish to raise a formal complaint about the Dstl recruitment process you should email dstlrecruitment@dstl.gov.uk stating the nature of the issue. We will respond within 5 working days.

REASONABLE ADJUSTMENT:
If you have a disability we will try our best to make reasonable adjustments to remove any barriers to this post in the application / interview process due to a disability.